The Finance Woman:
Our Unique Story

Romany Youell

Romany Youell started her journey in finance at just 16, becoming the UK's youngest qualified financial adviser by 18. From the very beginning, she recognised that traditional finance didn't always work for real people.

Too much jargon, rigid processes and not enough focus on what truly matters – helping people feel confident and in control of their money.

That's why she created The Finance Woman – a modern, holistic approach to financial advice.

Romany makes pensions, investments and financial planning clear, accessible and designed around her clients' needs.

No pressure, no confusion – just expert guidance to help people take control of their finances and make their money work for them, not the other way around.

Romany Youell - The Finance Woman

Who We Help & How

We help business owners, professionals and anyone who wants more than just numbers. Pensions, investments, mortgages and insurance, we offer expert advice that's clear, supportive and built around you.

Why Work With Us

Financial advice shouldn't be intimidating. With expert guidance and a modern approach, we make wealth planning clear, personal, and jargon-free — helping you build the life you want.

A Personal Approach

Finances should fit your lifestyle, not the other way around. That's why we offer an approach that feels natural and stress-free. Outside of finance, I love yoga, travel and time with my dog, Honey.

The Impact We Have Made

S
Sace Socials
★★★★★

"Romany recently came into my business' mentorship and honestly WOW! Finance is something I've found women in business really struggle to talk about. Romany set the rooms nerves and jumped into answering questions in such an easy to understand manner. She's a credit to women and her industry."

8 months ago

N
Nicole Lonsdale
★★★★★

"Romany @ The Finance Woman is truly unbelievable. She really is breaking the mould of what a IFA is and does! She is really knowledgeable and truly wants best for her clients. I have been working with Romany for a while now and wouldn't go anywhere else. Cannot recommend enough!"

8 months ago

V
Victoria Marsland
★★★★★

"Romany has been amazing throughout the process of moving my pensions into one pot and sorting out some life insurance. She was really patient with me and spent as much time as I needed explaining the paperwork and products. Highly recommend her!"

15 months ago

Rising Star of the Year 2025

Romany was awarded Rising Star of the Year 2025 at the Women in Financial Advice Awards, recognizing her dedication to rewriting financial advice for a modern audience.

Take the first step towards confident, stress-free finances.

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